Internet Marketing in Biddeford Maine
Internet marketing can generally be defined as generating sales and/or capturing leads from potential customers that are surfing the Internet.
Traditionally, this has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization .
Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.
The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!
Biddeford Maine Facts
In 1762, the land northeast of the river was set off as Pepperellborough, which in 1805 would be renamed Saco. The first bridge to Saco was built in 1767. The river divides into two falls that drop 40 feet (12 m), providing water power for mills. Factories were established to make boots and shoes. The developing mill town also had granite quarries and brickyards, in addition to lumber and grain mills. Major textile manufacturing facilities were constructed along the riverbanks, including the Laconia Company in 1845, and the Pepperell Company in 1850. Biddeford was incorporated as a city in 1855.
